When Que Bella came to us, the brand had an audience of 11K followers but lacked a consistent content strategy, distinct personality, and cultural relevance. The social presence felt dated and wasn't reflective of the modern beauty consumer.

To support the rebrand, I increased posting cadence to 3–4 posts per week across Instagram and TikTok and implemented daily Instagram Stories to create a more active, engaging presence. Through a complete social refresh, we repositioned the brand with a stronger voice, trend-conscious content, retail-focused education, and community-driven storytelling. I also led the social strategy behind the launch of Que Bella's new skincare line, developing the content framework and campaign direction from concept through execution.

11K → 19.6K followers in under one year
+78% audience growth

This project is proof that growth doesn't always require a complete brand overhaul. Sometimes it's about finding the right voice, building consistency, and creating content that makes your audience feel like they're part of the conversation.