Creative Direction

A collection of social-first content projects I conceptualized and helped bring to life from start to finish. Each shoot was built with platform trends, brand voice, and real-time cultural relevance in mind, ensuring the content felt native, timely, and designed to perform.

My role spanned early ideation and creative direction through execution. I developed shoot concepts and run of show plans, directed on site, and collaborated closely with photographers and videographers to capture assets optimized for social. I also supported talent and production management to keep shoots efficient, on schedule, and aligned with creative goals.