Laverne The Label launched with a clear vision: create elevated sleepwear rooted in comfort, community, and California ease. Joining the brand pre-launch, I helped establish its social presence from the ground up, building awareness and community across Instagram and TikTok before and after launch.

As a Venice-based brand, our strategy extends beyond the product itself. Through founder storytelling, lifestyle content, local activations, and community-driven moments, we've focused on creating a brand people want to follow, not just shop from. From posters around town and local partnerships to in-person events and launch activations, we bring the brand to life both online and offline.

I support content strategy, content creation, and event coverage while maintaining a posting cadence of 3 posts per week across Instagram and TikTok. Together, we're building a social presence that feels personal, aspirational, and deeply connected to the community that inspired the brand.

The strongest brands don't just sell products. They create a lifestyle people want to be part of.