As Creative & Social Strategy Lead for emerging pop artist Fiore, I oversee the digital strategy surrounding the release of her debut music project while helping shape the visual identity and online presence of the brand as a whole.

Working closely with the artist and management team, I develop content strategies that balance audience growth with artist development, ensuring every piece of content contributes to a cohesive story. From release rollouts and content planning to creative direction and platform strategy, my role is focused on building a recognizable artist brand that can grow alongside her music career.

To support this, I manage a content cadence of 3 Instagram posts per week and daily TikTok content, creating a mix of music-focused storytelling, lifestyle content, behind-the-scenes moments, and audience-building formats designed to strengthen fan connection.

In today's music industry, artists aren't just releasing songs, they're building worlds. My focus is helping Fiore create a digital presence that feels distinctive, intentional, and capable of turning listeners into long-term fans.