Que Bella is a skincare brand sold exclusively at Target, known for delivering fun, affordable beauty that looks as good as it feels.

In July 2025, we partnered with Que Bella to lead a full social rebrand and develop the strategy behind the launch of their new skincare line. The goal was to evolve the brand into something more trend-forward, aspirational, and highly shareable while staying rooted in accessibility.

Since onboarding, Que Bella has grown into a culturally relevant beauty brand with a community of skincare lovers and pop culture fluent Gen Z and Millennial audiences who see self-care as both a ritual and a form of self-expression.