As Social Media Content Creator at Persona Cosmetics, I lead the creation and execution of social-first content across Instagram and TikTok, translating brand strategy into engaging, platform-native storytelling. My work spans product launches, founder-led content, behind-the-scenes storytelling, influencer collaborations, community-focused campaigns, and educational beauty content.

From concept development and content capture to editing and performance analysis, I help shape how Persona shows up across social channels. Working closely with the founder and marketing team, I create content that drives engagement, strengthens brand affinity, and supports growth while maintaining a strong, consistent brand identity.