Olé launched in March 2025, and I partnered with the brand from day one to build its social presence from the ground up. Beginning with expansion across California, Nevada, and Arizona, we developed a lifestyle-driven strategy rooted in wellness, music, and active communities.

Through trend-led storytelling, festival integrations, influencer activations, and fitness partnerships, we transformed real-world moments into high-impact digital content, engineered for sharing, saving, and cultural relevance. The result was a social presence that felt immediate, community-first, and built to scale alongside a fast-growing brand.