I manage social media and content creation for Laverne The Label, an elevated sleepwear brand rooted in California ease. I started with the brand pre-launch, helping build out the social voice, launch strategy, content direction, captions, short-form videos, and lifestyle storytelling from the ground up. My work includes creating organic content, managing social channels, supporting launch campaigns, and capturing in-person event coverage to bring the brand’s world to life across Instagram and TikTok.